Voice broadcasting is the easiest way to communicate with thousands of customers at the same time with pre-recorded audio messages.
Voice broadcasting is a modern way for businesses to communicate with their customers within a short period of time. Now the question is, do you need voice broadcasting for your business?
If you are considering using this technology to reach out to your customers, this article is for you. In this post, we will cover all about voice broadcasting, its benefits, challenges, and use cases, so you will have a clear picture of how this technology will work for you.
Let’s get started!
Table of Contents
What Is Voice Broadcasting?
Voice broadcasting is a technology that lets businesses send pre-recorded audio messages to thousands of users at the same time. This method of communication is the easiest way to reach a mass of people for business promotions, political campaigns, and emergency alerts from government organizations.
Instead of calling each user manually, companies can use voice broadcasting to send out personalized messages to a large number of people quickly and instantly. This reduces the manpower needed to do the marketing activities and saves budget and time on a larger scale.
Still sounds like an alien technology? Let’s put this into simple examples:
Your phone rings, and you start with a ‘Hello’, expecting a human on the other side of the call. Before you could ask, ‘Who is this?’. A pre-recorded robotic voice overtakes your speech with a reminder to pay your phone bills before their upcoming due date.
And sometimes, you might run into a call from a bank offering you pre-approved loans and credit card offers. The list goes on.
These automated voice calls and text-to-speech audio messages reach thousands of other people like you at the same time. This is exactly what we are talking about today – the technology of voice broadcasting.
What’s Challenging About Voice Broadcasting?
First invented in the 1990s, voice broadcasting has been an integral part of several businesses. This does not mean, that technology always has a greener side.
Often times, businesses face specific challenges when setting up voice messaging for their promotional activities. Here are some of the challenges that companies face when they set up this technology.
- Concerns with Customer Experience:
A few customers do not like robocalls, and that may have a negative impact on your brand perception. This is why we recommend that you go for high-quality human voice recordings with thoughtful scripts and professional delivery of the content.
Risks of Non-Compliance:
The Telephone Consumer Protection Act (TCPA) aims to ensure that customers have a good experience with phone calls. They are strict about the misuse of robocalling technology. Keeping this in mind, you need to make sure that there is no explicit content in your broadcast audio at any cost.
- Scheduling:
Imagine a customer getting a promotional robocall at midnight while he is deep asleep. It would be inappropriate and highly annoying. And this makes it clear why your messages should be delivered without meddling with the customer’s comfort.
Key Benefits Of Voice Broadcasting
Several popular businesses are already using voice broadcasting for their business activities. This is a clear indicator that there are multiple benefits to using this technology when you step into outreach activities. Let’s discuss one by one here.
- Improved brand awareness:
Voice broadcasting is the easiest way to reach multiple customers at the same time. This helps you draw the attention of a large audience at the same time and also create a brand impression easily.
- Intended Outreach
Voice broadcasting gives you the opportunity to reach a specific audience group rather than expanding your focus to users that might not be on your business radar. This way, you can turn potential users into customers with simple automated voice messaging.
- Resource-friendly
We’ve mentioned this earlier, still would like to emphasize how resource-friendly voice broadcasting is. You do not need to employ thousands of employees to manually address your users.
Rather, set up this automated system and deliver messages whenever you need them to any number of users. This way, you spend less, need fewer resources, and save a lot of time!
- Instant Communication
A promotional offer or a business alert is undoubtedly time-sensitive. With this in mind, you cannot urge your employees to inform every user about it. You might miss out on a few.
This is where you will need voice broadcasting to instantly send out the same message to multiple users simultaneously. Doesn’t that sound smart?
- Multiply Engagement
Imagine the reaction of a user when their first call on a special occasion is personalized and positive. It creates a memory and helps connect with your brand emotionally. This increases the chances of improving user engagement and retention on a larger scale.
- Task Automation
If your users need to be contacted every now and then and it involves the same routine, employing a large group of agents might not be a good choice. Imagine the same set of people talking the same content to your users every time they pick up the call.
This is where Voice broadcasting comes in. All you need to do is record the voice messages once, send it once and all your users will get them right away.
How Does Voice Broadcasting Work?
Voice broadcasting is an interesting technology. Here is a step-by-step explanation of how it exactly works for a business:
Step 1: Record Message
The first step in audio broadcasting is to pre-record the message that you will send to your users. You can either record a human voice or synthesize it using text-to-speech technology.
Step 2: Upload Contacts
The next step is to compile a list of the recipient’s phone numbers. You can either import the user details from your CRM or just upload it from a file.
Step 3: Configure Broadcasting Parameters
Schedule the time when the message must reach the customer, set up the caller ID that the recipient will see on their phones.
Also set up options like scheduling calls with your agents or accept/ or declining the offer, if any.
Step 4: Initiate The Broadcasting
Once you have recorded the message and your recipient list is prepared, start your voice broadcast campaign. When you initiate the broadcast, the system will start dialling the numbers you have uploaded and deliver the pre-recorded messages right when the call is answered.
Step 5: Call Handling
When the user answers the call, the system plays the pre-recorded message to your customer. Also, this is when the options to choose confirmation or schedule calls, will be available for the customer to take the next action.
Step 6: Handling Unanswered Calls
When your customer does not answer the call, you can set the broadcast in such a way that you can leave a voicemail to the customer or you can try calling the user again after a certain period of time.
Step 7: Compliance
Before you can take your voice broadcast live, it is important that your setup comply with global industry regulations for security & privacy. A few regulatory compliances include getting consent from recipients before sending messages, and giving opt-out options. You may also need to maintain records of consent and opt-out requests.
Step 8: Analysis
Now, that you know how to broadcast voice messages for your business, it is important to analyze how well your campaign has performed. You need to understand and implement the voice broadcasting strategies and optimizations that are best for your business.
Best Use Cases For Voice Broadcasting
Voice broadcasting is so popular that it is used across a wide range of industries and scenarios. It is a tool that you can use to streamline your business promotions and user engagement easily. Here are some of the common uses of this technology.
- Marketing Campaigns: You can send promotional messages and discounts via voice broadcasting. This is simply a budget-friendly way to generate leads easily.
- Emergency Broadcasting: During unpredicted situations like natural calamities or man-made disasters, governments can alert people in the country via emergency voice broadcasting for evacuation instructions and safety protocols.
- Utility Alerts: You can inform your customers about service interruptions, maintenance, and billing information, reducing hassles.
- Corporate Communication: You can easily inform the stakeholders in your organization about policy updates and internal announcements.
- Educational institutions: Management can make use of voice broadcasting to alert students and staff to any critical updates or announcements.
- Healthcare: Healthcare providers can remind patients of any upcoming appointments, offers on medications or scans, and medication refill dates.
- Status Updates: Businesses can send reminders about payments and account-related status updates.
- Customer service: You can pre-record messages to customers about orders, shipping updates, and other issues.
- Surveys and Polls: You can set up automated phone calls to gather opinions and feedback from potential customers about your product/ service.
How MirrorFly’s Help You Implement Voice Broadcasting For Your Business?
MirrorFly has been offering high-quality voice call SDK for web and mobile apps for over a decade now. The provider has more than 500 features, including in-app messaging and video calling.
You can simply get the solution, customize the features to fit your needs, host it on your own server, and start your own voice broadcasting platform in an incredibly short time.
Want more details?
Let’s help you out!
If you have an existing app for your business, you can download MirrorFly SDK and integrate it. Now, you can start engaging on your platform with voice broadcasting and in-app messaging.
If you do not have an app already, no worries, because, MirrorFly also enables the option to start building an app from scratch with its low-code voice SDK. You do not need to waste your time and resources writing every line of code. Rather, simply use the solution and build a complete app within hours.
What Features You Can Add From MirrorFly?
– 1:1 & Group Voice Calls
– Voice Recording
– Call Muting
– Call Waiting
– Audio Channel
– Missed Call Alert
– Incoming Call Alert
And more real-time communication features.
Conclusion
Overall, Voice Broadcasting is an effective way to reach out to multiple customers at the same time. We believe this article gave you all the details about this technology for business communication.
This post emphasized that you can use audio broadcasting to increase the sales of your products, raise brand awareness, and retain users for a longer period of time.
MirrorFly, is undoubtedly a great option if you wish to set up your own video broadcasting platform, rather than a pre-existing one on the market that may cause potential performance and security risks.
Well, think about it and write down in the comments if you’d go for voice broadcasting for your business anytime soon. If you’d like to know more about setting up your platform with MirrorFly, talk to our experts today!
