Top 15+ Live Streaming Platforms To Build Your Biz [Free & Paid]

Have you ever dreamed of reaching a global audience? How about hosting a live event, concert, or webinar that reaches fans worldwide, not just those following you on a single platform? For all good reasons, Live streaming has exploded in popularity. 📈

And it lets you light off the limitations of pre-recorded videos and connect with your audience in real time. Whether you’re a:

• Passionate gamer, 
• Seasoned entrepreneur,
• Online teacher, 
• Fitness trainer, 
• Or a budding musician, 

Live streaming offers a fantastic opportunity to share your expertise, build a loyal following, and even generate income.

But with so many platforms vying for your attention, the questions remain! 🤔

1. How can creators & brands leverage live streaming to max impact?
2. How to connect with their audience in a more meaningful way?
3. And importantly… Is single-platform streaming enough to achieve?

This article dives deep into top live streaming platforms, explores the benefits of multistreaming, and equips you with the knowledge to choose the perfect platform to take your streams into new sources of success. 

What is a Live Streaming Platform?

A live streaming platform is like an online venue designed for broadcasting and multistreaming live videos directly to an online audience. Or we can term it like a real-time version of video streaming, where you’re the host and the internet is your global network. Viewers can tune in to your “show” in real-time, just like watching a:

• Live sporting event,
• Online fitness class, 
• Attending a webinar,
• Or a news report.

Unlike videos that are earlier recorded and uploaded, live streams offer a sense of immediacy and interaction. Furthermore, many platforms allow viewers to chat, ask questions, and engage with views directly while the live stream happens.

How to choose a Live Streaming Platform?

Off late, live streaming has become a powerful tool for creators, brands, and everyone who wants to leverage video. With numerous platforms vying for your attention, selecting the right one can be daunting. Here’s a guide to help find the top live streaming platform that you and your business needs.

But before that, here are 2 pressing questions: 👇

1. What will you be live streaming?
2. Who is your target audience?

These two questions are crucial, as your content and audience will ultimately determine the ideal platform. Here are seven key features to prioritize when making your selection:

1. Privacy & Security: Look for platforms that allow you to control access to your live streams. Features like password protection and private event options are essential for ensuring the security of sensitive content or exclusive events.

2. Monetization: If you envision generating revenue from your live streams, choose a platform with robust monetization tools. Multiple revenue models can help you capture a share of the value you deliver to your viewers. 💸

3. Brand Control: For a professional and cohesive online presence, consider platforms that allow white-labeling of your live player or facilitate the launch of branded apps. This ensures your brand identity remains consistent across all streaming channels.

4. Multistreaming: Opt for platforms that allow you to simulcast your live stream across multiple platforms simultaneously. This expands your reach without requiring you to manage multiple streams independently.

5. Reusing & Recording: Choose a platform that allows you to record your streams for later access. This recorded content can be repurposed for on-demand viewing, highlights reels, or educational purposes.

6. Video Analytics: Analyze your live stream performance with built-in analytics tools. Assess metrics on viewer engagement, demographics, and watch time help you understand your audience better and refine your stream’s strategy. 📊

7. Video Hosting & Management: Search for robust platforms that offer efficient video hosting solutions, allowing you to organize and manage your streams. This ensures your content remains accessible and organized for reference or distribution.

You’ll be well-equipped to select a platform that empowers you to deliver high-quality, engaging live streams and connect with your audience in a meaningful way by considering your specific needs and prioritizing the features outlined above

The top live streaming platform is out there: It’s simply a matter of finding the one that best complements your diverse vision and goals.

Best Live Streaming Platforms To Try In 2024

Live streaming lets you connect with your audience in real-time, share your passions, and even build a business. But with so many platforms out there, choosing the right one can be overwhelming.

This brief explores the top live streaming platforms in 2024, categorized by features and target audience. Whether you’re a seasoned streamer or just starting, you’ll find the perfect platform to take your live streams to the next level. 😇

1. OnTheFly

OnTheFly is a leading live streaming platform that lets you broadcast live events, workshops, or Q&A sessions directly to over 50 social media sites like Facebook, YouTube, Twitch, and more. There is no need to juggle multiple platforms – OnTheFly lets you reach your audience wherever they’re online.

This is incredibly user-friendly. Setting up the whole live stream takes less than 4 minutes so that you can skip the tech lags and focus on delivering engaging content. OnTheFly also lets you record your streams, store them for later use, and even add your branding so your content looks professional.

Additionally, OnTheFly removes the limitations of location. this flexibility makes it ideal for creators and businesses who want to expand their reach and connect with viewers in many ways.

• Features: HQ 4K Streaming, real-time unlimited chat, white label solution
• Pros: Interactive viewer UX, Video analytics, Stream across many channels
• Cons: AI-related features could be an add-on

2. VPlayed

Want to take your live streams global? Reach audiences worldwide with webinars, sermons, concerts, or anything your heart desires! VPlayed’s live streaming solution makes it a reality. 

VPlayed offers a 100% customizable platform, allowing you to tailor the experience to your specific needs. It comes with branded overlays, interactive features, or anything else to make your livestream engaging and empowering. With over 200 high-impact integrations, you can connect your live stream to a wide range of tools.  Plus, social media sharing, email marketing, or even analytics to track your audience engagement. 

• Features: Complete platform ownership, white label solution, low latency
• Pros: Record live streams, live to VOD, mobile live streaming
• Cons: Custom features

3. MirrorFly

This 100% customizable self-hosted solution is a great option if you are looking to build a full feature-rich live streaming platform. With its 1000s of features, MirrorFly helps businesses develop their own streaming platform with features like collaborative broadcasting and stream recording. Above this, MirrorFly lets you host the app in your own data centers, cloud or premise, or on MirrorFly’s cloud servers.

• Features: Record streams, collaborative broadcast, backstage mode
• Pros: Cross platform support, customizable, white-label
• Cons: No agenda creation available

4. Facebook Live

Engage viewers with comments and reactions, while leveraging Facebook’s advertising tools for promotion. It excels in reach, especially if you have a large following. Plus, the interface is user-friendly and integrates seamlessly with Facebook analytics. However, customization options for the stream itself are limited, and your content competes with the constant flow of Facebook posts for viewer attention.

• Features: Comments, Reactions, Ads, Analytics, Huge Reach
• Pros: Massive Audience, Easy to Use, Familiar Interface, Free, Live Interaction
• Cons: Limited Customization, Content Competition, Short Attention Span

5. Twitch

With a vast collection of existing content, Twitch makes it easy for viewers to discover your streams. Plus, built-in monetization lets you turn your passion into profit. But, Twitch is primarily focused on gaming, making it less ideal for non-gaming content. Additionally, building a following requires dedication within the Twitch ecosystem.

• Features: Subscriptions, Donations, Chat, Community, Game Focus
• Pros: Engaged Viewers, Monetization, Strong Community, Passionate Audience
• Cons: Primarily Gaming, Build Twitch Audience, Limited Non-Gaming Reach

6. LinkedIn Live

LinkedIn Live reaches a professional audience being ideal for B2B marketing and thought leadership. Host live webinars, conferences, or Q&A sessions to establish your expertise and connect with potential clients or employers. This helps build brand awareness and fosters valuable connections. 

• Features: Webinars, Q&A, Professional Focus, Networking, Credibility
• Pros: Targets Professionals, Thought Leadership, Brand Awareness, Build Expertise
• Cons: Smaller User Base, Needs Promotion, Less Casual Content

7. GUDSHO Video

GUDSHO is an online video platform that caters to creators and brands built upon videos. It offers a comprehensive suite of features, including video hosting, pre-recorded content streaming, and live streaming functionality. The platform’s integrated live-streaming solution provides creators with many options to engage their audience and explore potential monetization avenues. 

• Features: Engage with live audience, complete ownership, massive reach
• Pros: Go live in seconds, global audience reach, monetize live streaming
• Cons: AI-based search recommendations

8. IBM Video Streaming

Offering both on-demand and live streaming capabilities, IBM prioritizes security, reliability, and scalability. It provides features like smart playlists for organization, real-time analytics for insights, and even document indexing for searchability. IBM Video Streaming might be costlier compared to other options and cater more towards professional use cases.

• Features: Security, Scalability, On-Demand & Live
• Pros: Secure & Reliable, Large Events, Grows with You
• Cons: Costly, More Complex (Enterprise Use)

9. JW Player

Comes with secure video hosting with geographic restriction options, white-labeled HTML5 players for seamless integration, and 24/7 customer support. Additionally, JW Player caters to diverse needs with features like ad-supported monetization, live streaming with low latency, and social media sharing capabilities. Some advanced features might require additional costs or technical expertise.

• Features: Video Hosting, Secure Playback, White-Labeled Players
• Pros: Versatile Platform, Secure Videos, Customizable Players
• Cons: Advanced Features (Cost/Technical Knowledge)

10. Muvi

Muvi provides video hosting, content management tools, live streaming capabilities, and even mobile app development tools. This offers features like pay-per-view options, subscription management, and marketing tools. Muvi’s complex structure might require a steeper learning curve compared to simpler platforms, and its pricing structure might be more suitable for established businesses.

• Features: Video Hosting, Live Streaming, Mobile App Development
• Pros: All-in-One Platform, Monetization Options, Build Your App
• Cons: Steeper Learning Curve, Pricing for Established Businesses

11. Resi

This cloud-based platform offers features like simulcasting to multiple platforms, live chat with moderation tools, and detailed analytics to track your stream’s performance. Notably, Resi offers monetization options with pay-per-view and tipping functionalities, making it attractive for generating revenue. However, Resi’s free plan has limitations, and some advanced features might require upgrading to paid tiers.

• Features: Simulcasting, Live Chat, Detailed Analytics
• Pros: Easy to Use, Stream to Multiple Platforms, Track Performance
• Cons: Free Plan Limited, Advanced Features Cost Extra

12. StreamShark

Comes with features like SRT streaming for reliable transmission, real-time cloud recording for easy access, and detailed reporting tools for audience insights.  Additionally, StreamShark integrates well with popular marketing and analytics platforms. StreamShark’s pricing might be steeper compared to some options, and its focus on technical aspects might require some familiarity with streaming technology.

• Features: Low-Latency Streams, Cloud Recording, Reporting Tools
• Pros: High-Quality Streams, Easy Access Recordings, Audience Insights
• Cons: Steeper Pricing, Requires Streaming Knowledge

13. OneStream

Best suited for online events and webinars due to their suite of features. OneStream lets you host interactive sessions with features like audience polls, Q&A functionalities, and breakout rooms. It also provides tools for registration management, attendee engagement, and post-event analytics. OneStream’s pricing might be more suited for larger events and businesses, and its feature set might be less suited for casual live streams.

• Features: Interactive Events, Polls & Q&A, Breakout Rooms
• Pros: Engaging Webinars, Manage Attendees, Post-Event Analytics
• Cons: Pricing for Larger Events, Less Casual Live Streams

14. Kaltura

Kaltura caters to diverse needs with features like multi-platform simulcasting, audience engagement tools like polls and quizzes, and detailed reporting for performance insights. Kaltura integrates with Learning Management Systems (LMS) and other platforms, making it ideal for educational institutions.  

• Features: Live Streaming, Video Management, Analytics, Multiplatform
• Pros: Powerful Platform, Integrates with LMS, Audience Engagement
• Cons: Higher Pricing, Complex (Learning Curve)

15. Streamlabs OBS

This platform flawlessly integrates seamlessly with the popular Open Broadcaster Software (OBS) and offers features like customizable alerts, donation overlays, and even merchandise integrations. However, Streamlabs OBS requires some technical knowledge for setup and might be overwhelming for beginners.

• Features: Live Streaming Software, Monetization Features, Customizable
• Pros: Powerful & Customizable, Earn Money, Tech-Savvy Streamers
• Cons: Requires Technical Knowledge, Overwhelming for Beginners

16. Cincopa

With stellar features like secure video hosting with password protection, customizable video players, and social media sharing tools: Cincopa is a live streaming platform to watch out for. Cincopa’s free plan has limitations, and some advanced features might require upgrading to paid plans. Nevertheless, this is a platform that creators and businesses can give it a try.

• Features: Video Hosting, Secure Playback, Social Sharing, E-commerce
• Pros: User-Friendly, Sell Merchandise, Integrates Social Media
• Cons: Free Plan Limited, Advanced Features Cost Extra

You’ve explored the top live streaming options! Remember, the best platform depends on your specific needs and goals. Consider factors like audience reach, budget, technical skills, and desired features. Don’t forget to experiment and find the platform that sparks creativity and lets you connect with your viewers in a meaningful way. 

Move Beyond Live Streaming with Multistreaming

Single-platform streaming limits engagement potential. Viewers on different platforms have different preferences.

By not multistreaming, creators and brands miss out on building a more connected community across various platforms.

Because…

How will creators keep audiences engaged and build a loyal following if they don’t explore the interactive possibilities of multistreaming?

Multistreaming could be the future!

Or probably, the next leap of live streaming.

Imagine reaching a global audience, not confined to one platform. With multistreaming, you can tap into the strengths of platforms like Twitch, Facebook, YouTube, and other platforms simultaneously. Here’s why it’s time to jump on the multistreaming bandwagon:

1. Massive Audience Reach: Break down platform walls and reach fans wherever they are. Think gamers on Twitch, a broader audience on Facebook, and long-term archives on YouTube. Cast a wider net and build a diverse fanbase.

2. Engaged Communities: Multistreaming isn’t just broadcasting; it’s creating a unified experience. Chat integrations allow viewers on different platforms to interact with you and each other, fostering a vibrant community around your live stream.

3. Future-Proofing: The online landscape is ever-changing. Multistreaming allows you to adapt. If a platform loses popularity, your presence on others ensures you maintain your Audience. This future-proofs your strategy and keeps you ahead of the curve.

Brands and creators can maximize Audience reach, increase engagement, and build a solid online presence – all while staying adaptable in the ever-evolving digital world. Embrace the power of multistreaming and unlock your true potential!

FAQs on Live Streaming

1. Is live streaming better than pre-recorded videos?

Live streams offer real-time interaction and a sense of community, fostering deeper connections with your audience. Pre-recorded videos are great for polished content but lack the engagement factor.

2. Do I need a fancy setup to livestream?

Not necessarily! Many platforms allow streaming directly from your phone or computer with a webcam. Invest in better equipment as your needs evolve.

3. What content should I livestream?

Live streams can cover anything! Host Q&A sessions, product demos, live performances, behind-the-scenes glimpses, or educational workshops – the possibilities are endless!

4. How long should my livestream be?

There’s no one-size-fits-all answer. Consider your content and the audience’s attention span. Shorter streams (15-30 minutes) are great for quick updates, while longer formats (1-2 hours) work well for workshops or events.

5. Can I make money from live streaming?

Absolutely! Many platforms offer monetization options like subscriptions, donations, or selling merchandise during your stream.

6. What if I make mistakes during my live stream?

Authenticity resonates with viewers. A genuine apology or a quick laugh can turn a mistake into a relatable moment. Its okay to have flaws. We all do. 

7. Is live streaming difficult?

It’s normal to feel nervous at first. Start with a small audience, practice beforehand, and remember, your passion will shine through!

8. How can I grow my live-streaming audience?

Promote your streams across social media, collaborate with other creators, and consistently deliver high-quality content that resonates with your target audience.

9. Should I stream on multiple platforms at once?

Multistreaming lets you reach a wider audience but requires more planning. OnTheFly simplifies multistreaming, allowing you to broadcast to multiple platforms simultaneously!

10. What if live streaming feels complicated?

Start small! OnTheFly is incredibly user-friendly, with a simple setup process and helpful resources to guide you through your live streaming journey.

Wrapping Up

The ideal platform depends on your specific goals. There are factors like reach, budget, technical comfort level, and desired features. Don’t be afraid to experiment and find a top live streaming platform that sparks creativity and builds authentic connections with your viewers.

Feeling overwhelmed by the options? Here’s a secret weapon: OnTheFly!

Throughout this guide, we’ve highlighted essential features: 

1. User-friendliness, 
2. Multistreaming capabilities, 
3. Recording options, 
4. Robust analytics.

And OnTheFly seamlessly ticks all these boxes! You can reach your audience on this preferred platform, generating interactive sessions with real-time chat, and even adding a professional touch with branded overlays.

OnTheFly empowers you to focus on delivering engaging content, leaving the technical complexities behind.

P. S. You can start your live stream in seconds on OnTheFly. But before that, all it takes is only a few minutes to create your account. Start now, stream now: Launch your live!